Methods of Online Marketing
Online marketing in also known as Internet marketing, Digital marketing, E-marketing, Web marketing and Search marketing. Online Marketing is a marketing of a product as like as traditional marketing in addition with advance approaches and advance marketing Strategy by which people can improve their business quicker and efficiently. Online marketing scopes worldwide market for business or it can be a local market too.
Business Models for Online Marketing
Online marketing is associated with many businesses models like E-Commerce: here business done directly it means that goods are sold to customers (B2C) or businesses (B2B) directly or it may be customers to customers (C2C). Local Online Marketing: It is an Online Marketing strategy in which small industries/companies utilizes internet for marketing purpose, in it social media marketing, and listing of business in local directories are used for promoting sales of business. Affiliate Marketing Model: here product is manufactured by a single entity and sold by other active sales company on the basis of share-in-profit, Affiliating marketing relationship come extremely by E-commerce.
One to one marketing approach:- In this approach marketer targeting user’s browsing the internet, marketer’s messages reaches to users, this approach is used in search marketing in it user will click on advertisement and it a pay per click method mean in each click the marketing company will earn revenue.
Specific interest appeal: In this marketing approach marketers are appealing a specific behavior like age group, gender, geography and climate rather than reaching a general broad demographic.
Geo-targeting: In online marketing Geo-targeting is method by which Geo-location is defined for marketing of goods.
There are certain disadvantages of online marketing over other marketing methods that in online marketing buyer are not able to feel, to taste, to touch, to smell and not able to try before buying however, there are some online vendors who facilitate buyers to in-stock-pick-up service and return policy if product is not up-to the mark.
There are some security concerns in online marketing that is information security for both sides buyer and seller information should be secure regarding their payments and offers for different customer vendor provides different offers because of their seals targets. Because of these issues many of buyers are hesitating to buy goods online.
However, Online Marketing is in trend because of advancement in technology for telecommunication industry marketer feel that the digital marketing is far better traditional marketing because it overcomes from the limitations of traditional marketing like paper marketing which gives only info about product, but now by the help of new technology like flash java scripts these makes visual advertisements of any product with full information about product.